Influencer Marketing
That Drives Results

Founded by Alyssa Fallon, APL Consulting Group helps brands build, launch, and scale influencer programs from strategy to full execution.

Get in Touch
Alyssa Fallon

Meet Alyssa

With over 10 years of experience in influencer marketing, I've built and scaled programs across every major category, from food and travel to retail and tech. I've led influencer strategy at companies like HelloFresh, Walmart, and Expedia, and managed campaigns on the agency side. I've seen what works at every level, from scrappy startup launches to enterprise-scale programs. APL Consulting Group gives brands direct access to that experience — when you work with me, you get a senior strategist from day one.

Our Services

Everything you need to make influencer marketing work for your brand.

Influencer Marketing Strategy

Custom strategies built around your goals, audience, and budget. We define the right platforms, creator profiles, content approach, and KPIs from the start.

SEO Strategy for Influencer

Optimize your influencer content for search visibility. We align creator content with keyword strategy so campaigns drive long-term organic traffic, not just short-term buzz.

Full Campaign Execution

End-to-end campaign management — creator sourcing, outreach, negotiations, briefing, content approvals, posting, and reporting. We handle everything so you don't have to.

Influencer Program Buildout

Building influencer programs from scratch. We set up the infrastructure, workflows, creator pipelines, and measurement frameworks so your program scales from day one.

Affiliate Programs

Design and launch affiliate programs that turn creators into long-term revenue partners. We handle structure, tracking, commission models, and creator recruitment.

Celebrity & Macro Deals

Negotiate and manage high-profile partnerships with celebrities and macro influencers. We handle talent sourcing, contract negotiation, and campaign coordination at scale.

Let's Work Together

Tell us about your brand and what you're looking for. We'll get back to you within 24 hours.

alyssa@aplconsultinggroup.com